Job Description
Create, manage, and optimize Google Ads campaigns for multiple clients. Focus on search, video, and display campaigns. Implement effective bidding strategies for maximum results.
Ensure optimal budget allocation and practical ad placements across search, video, and display channels.
Implement robust conversion tracking mechanisms. Set up conversion goals and track key metrics accurately.
Conduct A/B testing of ad variations, landing pages, and targeting parameters. Identify areas for optimization and implement strategic changes for improved KPIs.
Collaborate with clients to understand objectives, strategies, and target audience, maintaining solid relationships and proactively addressing inquiries and campaign concerns.
Analytics and Reporting: Use analytics tools, such as Google Analytics, to monitor campaign performance, generate insightful reports, and provide data-driven recommendations to clients. Regularly communicate campaign results, insights, and recommendations to internal teams and clients.

Key Requirements:
4+ Years of experience managing Google Ads campaigns in the IT Services Industry,



specifically in search, video, and display.
Require experience in diverse international markets across various domains.
Ability to design marketing campaigns and initiatives with a defined ROI within a stipulated period and measure success after the period to give performance reports.
Robust analytical skills with the ability to interpret data and draw actionable insights.
Familiarity with Google Analytics or similar analytics platforms.
Hands-on experience in Meta Ads would be preferred
Demonstrated experience in optimizing campaigns for maximum performance and ROI across search, video, and display channels.
Excellent communication and presentation skills with the ability to effectively communicate complex concepts to technical and non-technical stakeholders.
Proactive problem-solving abilities with solid attention to detail.
Google Ads certifications (e.g., Google Ads Search, Google Ads Video, Google Ads Display) are necessary.

📌 Ppc Specialist Kolkata
🏢 SUN DEW SOLUTIONS PRIVATE
📍 Kolkata