Location: Mumbai
Industry: Higher Education | Business School
Function: Admissions & Student Recruitment
Experience: 10+ Years
About the Role
A leading Business School in Mumbai is looking to appoint a agile Director – Admissions & Outreach to lead its student recruitment and enrollment strategy.
This role will drive admissions across the School’s management programmes, strengthen its outreach ecosystem, and build a high-conversion admissions funnel aligned with the institution’s growth ambitions.
Key Responsibilities
Develop and execute the annual admissions and enrollment strategy for MBA/PGDM and other management programmes.
Own the admissions funnel from lead generation and enquiry management to conversion and enrollment .
Drive outreach initiatives across schools, colleges, education counsellors, coaching institutes, fairs and digital channels.
Build and strengthen relationships with students, parents, counsellors, corporate partners and other key stakeholders .
Lead and mentor the admissions and outreach team, setting clear targets and performance metrics.
Use CRM, admissions data and market insights to improve lead quality,
conversion rates and enrollment outcomes .
Identify new student markets and develop strategies to strengthen the Business School’s reach and positioning.
Work closely with Marketing, Academic and Leadership teams to align admissions strategy with the School’s brand and programme positioning.
Track competitor activity, market trends and student preferences to identify growth opportunities.
Candidate Profile
Postgraduate degree from a recognized institution; MBA/PGDM preferred.
10+ years of experience in admissions, student recruitment, education marketing or business development, preferably within higher education.
Strong experience in management education/MBA/PGDM admissions will be highly valued.
Proven track record of achieving admissions and enrollment targets.
Strong understanding of the Mumbai and broader Indian management education market .
Excellent leadership, communication, stakeholder management and relationship-building skills.
Data-driven, commercially astute and highly execution-oriented.