ABOUT CATALYSTS
Catalysts is a data-driven marketing agency that empowers businesses to unlock exponential growth. Blending analytics, performance marketing, and branding, we deliver cost-effective solutions that maximize revenue for our clients. With 6+ years in the market and 50+ active clients - we are one of India's most outcome-obsessed marketing agencies. Our capabilities span Paid Marketing (all channels, affiliates), Organic Marketing (SEO), Data-Driven Branding (media planning & buying), and Strategic Marketing Consulting (POEM strategy, analytics, growth advisory).

ROLE OVERVIEW
We are seeking a dynamic and commercially driven Business Head to own and grow Catalysts' Real Estate vertical. This is a P&L; ownership role tailor-made for a senior leader who understands the real estate marketing landscape - from residential and commercial developers to PropTech platforms and property management companies. You will spearhead new business development, manage & deepen client relationships, build and lead delivery teams, and establish Catalysts as the definitive data-driven marketing partner for real estate brands.
KEY RESPONSIBILITIES
Business Development & New Logo Acquisition
Map and prioritize target real estate brands - large developers (residential/commercial), plotted development companies, PropTech platforms, co-living/co-working operators, luxury real estate brands etc
Develop a deep understanding of developer marketing budgets, launch calendars, booking volume targets, and key decision-makers.
Build and execute outreach strategies - cold outreach, referrals, industry events,



broker networks - to initiate conversations with CMOs, Marketing Heads, and CEOs of target companies
Create compelling, data-backed pitches and proposals tailored to real estate performance marketing and branding challenges

P&L; Ownership
Own the Real Estate vertical's revenue and profitability targets.
Set quarterly and annual revenue goals in collaboration with leadership
Monitor vertical-level utilization, margin, and account health metrics
Build financial forecasts and pipeline visibility for leadership review

Client Servicing & Account Growth
Act as the strategic relationship owner for all real estate clients - from project launches to long-term brand building
Conduct high-impact business reviews that showcase performance data and strategic recommendations
Identify and convert upsell and cross-sell opportunities across Catalysts' service portfolio
Lead commercial negotiations for renewals, scope changes, and new mandates

Team Leadership & Development
Hire, mentor, and develop a team of account managers, strategists, and channel specialists
Set transparent performance expectations, KPIs, and growth paths for team members
Foster a culture of ownership, speed,



and data-driven decision-making
Work closely with delivery, creative, and analytics teams to ensure quality output
Drive continuous upskilling relevant to the vertical's evolving marketing landscape

WHAT WE'RE LOOKING FOR
6 - 8+ years of experience in business development, sales, or account management - with a strong book of relationships within the real estate industry or from a CRM platform having worked with Real Estate clients
An existing network of CMOs, Marketing Heads, and Brand decision-makers at residential/commercial developers, luxury real estate brands, or co-living/PropTech companies is a must-have
Proven track record of independently sourcing and closing marketing mandates - not just managing inherited accounts
Deep familiarity with real estate marketing cycles - project launches, inventory liquidation campaigns, brand building, lead generation, and broker marketing
Working knowledge of digital marketing channels - paid media, SEO, data-driven branding - sufficient to consult clients and scope Catalysts' solutions confidently
High commercial acumen with comfort in revenue forecasting, pricing, and margin discussions
Prior experience owning a revenue target or P&L; is a strong plus

SUCCESS METRICS (KPIS)
New real estate logos acquired (quarterly)
Vertical revenue and gross margin
Client retention rate and NPS
Pipeline size and deal conversion rate
Account expansion revenue (upsell/cross-sell)
Team utilization and satisfaction

📌 Agency Sales Specialist (Panchkula)
🏢 Catalysts
📍 Panchkula