WE’RE HIRING | SALES EXECUTIVE – KNUCKLE BOOM CRANES

Location: Ahmedabad / Mumbai / Bangalore / Pan India

Company: Macons Equipments Pvt. Ltd.

Macons Equipments is a leading brand in the Construction Equipment Industry with over 4000 instllations of machineries across India. Macons is expanding its presence in the Truck-Mounted Knuckle Boom Crane segment and we are looking for a driven and result-oriented Sales Executives to lead business development for this product line.

This is an exciting opportunity for someone who enjoys B2B sales, customer interaction, field sales and developing new markets .

KEY RESPONSIBILITIES

1. New Business Development

- Identify and develop new customers for Macons Knuckle Boom Cranes.
- Generate leads through field visits, cold calling, references, exhibitions, digital enquiries and industry networking.
- Develop relationships with contractors, infrastructure companies, logistics companies, transporters, crane rental companies, EPC companies, construction companies and other potential users.
- Identify industries and applications where truck-mounted knuckle boom cranes can provide value.

2. Customer & Application Understanding

- Understand the customer's lifting requirements, truck specifications, load requirements and operating conditions.
- Identify the appropriate crane configuration based on the customer's application.
- Coordinate with the technical team to develop suitable crane and truck configurations.
- Conduct product presentations and demonstrations to customers.

3. Sales & Order Conversion

- Manage the complete sales cycle from lead generation to order closure.
- Prepare quotations and commercial proposals in coordination with the internal team.
- Conduct negotiations with customers while protecting company margins.




- Follow up consistently on enquiries, quotations and pending decisions.
- Achieve monthly, quarterly and annual sales targets.

4. Market Development

- Identify new applications and industries for Macons Knuckle Boom Cranes.
- Study competitor products, pricing, specifications and market positioning.
- Develop a strong customer and prospect database.
- Identify upcoming infrastructure, construction, logistics and industrial projects.
- Build relationships with truck dealers, body builders, fleet owners, consultants and other industry stakeholders.

5. Existing Customer Development

- Maintain strong relationships with existing customers.
- Generate repeat orders and referrals.
- Identify opportunities for additional cranes, upgrades and fleet expansion.
- Collect customer feedback and communicate market requirements to the management and product development team.

6. Sales Reporting

- Maintain accurate records of leads, enquiries, quotations and opportunities.
- Maintain a healthy sales pipeline.
- Submit daily/weekly sales reports.
- Provide regular updates on competitor activity, market trends and customer requirements.

CANDIDATE PROFILE

We are looking for someone who is:

- Highly driven and target-oriented
- Comfortable with extensive field travel
- Strong in new customer acquisition
- Confident in meeting senior decision makers
- Good at negotiation and closing
- Solid in follow-up
- Commercially aware
- Comfortable understanding technical products
- Willing to develop a new product market rather than simply manage existing customers

PREFERRED EXPERIENCE

Experience in one or more of the following industries will be an advantage:

- Truck-mounted equipment
- Hydraulic cranes
- Knuckle boom cranes
- Mobile cranes
- Construction equipment
- Material handling equipment

📌 Sales Engineer - Knuckle Boom Cranes (India)
🏢 Macons Equipments
📍 India