Job Description Job Title - Sales Development Representative
n Reporting To: SVP – Enterprise Sales & Partnerships
n Location: Mumbai
n Employment Type: Full-Time Permanent
n About Flexmoney:
n Flexmoney Technologies is India's embedded credit infrastructure platform, connecting banks and
n NBFCs with a large and growing network of merchants across all sales channels. Through InstaCred
n 360TM, our omnichannel orchestration layer, we enable instant cardless EMI and BNPL credit at the
n point of sale for non-credit card consumers.
n We are in a high-growth phase, expanding GTM coverage aggressively. This SDR role is part of a
n deliberate investment in building a structured, data-driven outbound sales engine.
n Role Overview:
n The Sales Development Representative (SDR) is a front-line pipeline generation role. You will identify, engage, and qualify merchant prospects across GTM motions and hand off qualified opportunities to Account Executives.
n This is not a volume-dial role. Flexmoney's sales motion requires SDRs who understand B2B2C product dynamics, can hold intelligent conversations with merchant finance and tech stakeholders, and operate with the discipline of a structured outbound playbook.
n What We Are Not Looking For:
n • High-volume diallers with no contextual intelligence — our motions require quality-first
n outreach
n • Candidates who rely on inbound leads or passive pipelines — this role is outbound-first by
n design
n • Anyone who treats CRM as optional or administrative — data discipline is a core operating
n requirement
n Key Responsibilities:




n Outbound Prospecting & Pipeline Generation
n • Own outbound prospecting across GTM motions — LinkedIn, email, WhatsApp, and cold
n calling
n • Build and execute structured outreach sequences; maintain cadence discipline across 50–70
n active prospects at any time
n • Qualify leads against agreed ICP criteria before passing to AE; ensure SQL standards are
n consistently met
n • Conduct first-level discovery calls to surface merchant pain points, current payment
n infrastructure, and credit product appetite
n Account Farming Support
n • Support Account Executives in expanding and deepening relationships within existing
n merchant accounts — identify upsell signals, new stakeholder contacts, and expansion
n opportunities within the installed base
n • Maintain regular touchpoints with existing merchant accounts to track engagement levels and
n flag churn risk or expansion potential to the AE team
n CRM & Reporting
n • Maintain CRM hygiene — contact data, activity logging, sequence stage, and follow-up tasks
n updated in real time
n • Provide weekly pipeline status and conversion funnel reporting to SVP
n Marketing Collaboration




n • Work closely with the Marketing Manager on outreach messaging, segment-specific collateral,
n and campaign sequences — provide field feedback on what resonates with merchant
n stakeholders to continuously improve messaging
n Performance Metrics & KPIs:
n SDRs will be held accountable to the following metrics from Month 2 onwards. Month 1 is a structured ramp period.
n Ideal Profile:
n Experience & Background
n • 2–3 years of B2B outbound sales development experience, with at least 1 year in a fintech,
n SaaS, or payment infrastructure company
n • Demonstrated track record of consistent SQL generation — not just activity volume
n • Prior experience working with structured outbound tooling (CRM-driven sequences, LinkedIn
n outreach, email cadences)
n • Exposure to merchant-facing or payment gateway-adjacent roles is a strong positive
n Skills & Competencies
n • Strong written and verbal communication in English
n • Ability to hold a credible first-level conversation about payment infrastructure, credit-at-
n checkout, and merchant unit economics — without requiring product support on every call
n • Disciplined about CRM hygiene — this is non-negotiable given Flexmoney's data-led GTM
n model
n • Comfortable with WhatsApp Business as a skilled outreach channel — understands the
n difference between broadcast messaging and relationship-building sequences
n • Self-directed and structured; can manage 50+ active prospect relationships without losing
n track

📌 Sales Development Representative (Raigarh)
🏢 Flexmoney Technologies
📍 Raigarh