Industry: Advertising / Marketing / Creative Agency
Role Overview
We are looking for a driven Business Development Manager to lead new business initiatives and contribute to the agency’s growth. The role involves identifying prospective clients, building strong relationships with decision-makers, generating leads, managing pitches, and taking opportunities through the complete business development cycle.
The ideal candidate should have strong knowledge of the advertising and marketing ecosystem, excellent communication skills, and a proven ability to convert opportunities into business.
Key Responsibilities
Identify and develop current business opportunities across brands and industries.
Build and maintain a strong pipeline of prospective clients.
Research brands, categories, competitors, and market opportunities to identify potential leads.
Connect with key decision-makers such as Marketing Heads, Brand Heads, CMOs, and Business Heads.
Drive the end-to-end business development process , from prospecting and outreach to negotiation and closure.
Develop and maintain strong relationships with prospective and existing clients.
Understand client requirements and coordinate with creative, strategy, digital, media, and account management teams to develop relevant solutions.
Lead and coordinate new business pitches, presentations, credentials, and proposals.
Prepare commercial proposals, estimates, and pitch documentation in collaboration with internal teams.
Track opportunities, follow-ups, conversion stages, and revenue projections.
Stay updated on industry trends, competitor activity,



emerging brands, and new business opportunities.
Participate in industry events, networking forums, and relevant business meetings to expand the agency's network.
Work closely with leadership to achieve business development and revenue targets.
Ensure smooth handover of won accounts to the client servicing/account management team.
Requirements
4–8 years of experience in business development, new business, sales, or client acquisition , preferably within an advertising, creative, digital, media, or integrated marketing agency.
Proven experience in generating leads and converting prospects into clients.
Strong understanding of advertising, branding, digital marketing, social media, content, and integrated marketing solutions.
Existing network among brand/marketing professionals will be an advantage.
Excellent communication, presentation, negotiation, and relationship-management skills.
Robust commercial acumen and ability to understand business requirements.
Ability to work independently while collaborating effectively with internal teams.
Target-oriented, proactive, and confident personality.
Key Skills
Recent Business Development | Lead Generation | Client Acquisition | Pitch Management | B2B Sales | Relationship Management | Negotiation | Proposal Development | Advertising & Marketing | Revenue Growth
Preferred Candidate
Candidates who have successfully handled end-to-end business development for an advertising/creative agency , with a demonstrated track record of bringing in new clients and closing business, will be preferred.

📌 Business Development Manager (Kollam)
🏢 The Job Shop - India
📍 Kollam