Creative lead. Creative Director/ Head of Strategy

Overview:
The visual quality standard for every single thing inside the company produces. It could be a poster, ad, model face, stall design, brand look, packaging, etc. The person who decides what positive looks like across all clients and enforces that standard. Sets the visual direction, mentors the design team, and ensures nothing leaves Blanq looking generic or weak.

What you own:
Brainstorm creative strategy for seasonal plan, offline events, shoots, social media, launch, packaging or anything that is a service to client
Art direction across all client brands - sets the visual tone and approves all design before it goes to the client
Design review - nothing goes to the AD quality gate without your visual approval first
Brand DNA maintenance - keeps brand guidelines updated and accessible for all clients
Brief quality control - sit with BM & brief team about visual expectation
Template creation - builds reusable design systems per client to speed execution without losing quality




Mentoring the Senior and Junior Designers - weekly feedback, skill development
Make brand decks, presentation, references doc, playbook, guidelines basically anything and everything that comes under presentation, strategy, creativity

Must-have skills:
2+ years design experience at least 1 in an agency or studio workplace
Expert in Adobe Creative Suite — Photoshop, Illustrator, InDesign, Figma, Miro, Mila Note, Notion
Can communicate idea in head on paper in design form
Has strategised across formats — social media, brochures, brand identity, website banners, print, packaging
Robust typographic sensibility — has opinions about type, spacing, and hierarchy
Has worked on multiple brand identities simultaneously and maintained visual distinction between them
Has given creative direction to other designers

Personality:
High standards without being precious. Can separate personal taste from brand-appropriate de

📌 Creative Director Vesu
🏢 blanq creative studio
📍 Vesu