Key Responsibilities
Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns.
Manage Google Ads campaigns (Search, Display, YouTube & Performance Max).
Optimize campaigns daily to improve lead quality, CTR, CPC, CPL, and ROAS.
Conduct audience research, competitor analysis, and market research.
Create campaign strategies for lead generation and conversions.
Coordinate with the creative team for ad copies, videos, and graphics.
Perform A/B testing for creatives, landing pages, and audiences.
Monitor campaign performance using Meta Ads Manager, Google Ads, and Google Analytics.
Track conversion events using Meta Pixel, Google Tag Manager, and GA4.
Generate daily, weekly, and monthly performance reports.
Identify scaling opportunities while maintaining profitability.
Stay updated with the latest digital marketing trends and platform updates.
Work closely with the sales team to improve lead quality and conversion rates.
Suggest new growth strategies to increase revenue.
Required Skills:
Strong knowledge of Meta Ads Manager.
Experience with Google Ads.
Understanding of Google Analytics (GA4).
Knowledge of Meta Pixel and Google Tag Manager.
Ability to analyze marketing data and optimize campaigns.
Solid Excel/Google Sheets skills.
Excellent problem-solving and analytical abilities.
Valuable communication and teamwork skills.
Ability to manage multiple campaigns simultaneously.
Key Performance Indicators (KPIs)
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Number of Qualified Leads Generated
Lead-to-Sale Conversion Rate
Click-Through Rate (CTR)
Cost Per Click (CPC)
Conversion Rate
Revenue Generated Through Paid Campaigns
We are looking for someone who is:
Data-driven and analytical.
Passionate about digital marketing.
Proactive in solving problems.
Curious about testi