Digital Marketing Specialist

Job Summary

Key Responsibilities
Develop and execute digital marketing campaigns across multiple platforms.
Manage paid advertising campaigns, including Google Ads and social media ads.
Optimize website content and structure for search engines (SEO).
Plan and manage social media content calendars and engagement strategies.
Monitor campaign performance using analytics tools such as Google Analytics and prepare regular performance reports.
Conduct keyword research and competitor analysis to identify growth opportunities.
Collaborate with designers, content creators, and sales teams to produce effective marketing materials.
Manage marketing budgets and ensure campaigns deliver a solid return on investment (ROI).
Stay informed about emerging digital marketing trends, technologies, and best practices.

Required Qualifications
Experience with Google Ads, Google Analytics, Meta Ads Manager, and marketing automation platforms.
Proficiency with content management systems (CMS) such as WordPress is an advantage.




Excellent analytical, communication, and project management skills.
Ability to manage multiple projects and meet deadlines in a fast-paced setting.

Preferred Skills
Google Ads and Google Analytics certifications.
Experience with marketing automation tools such as HubSpot or Mailchimp.
Basic knowledge of HTML, CSS, and landing page optimization.
Graphic design or video editing experience is a plus.
Strong problem-solving skills and attention to detail.

Key Performance Indicators (KPIs)
Website traffic growth
Lead generation and conversion rates
Return on ad spend (ROAS)
Cost per acquisition (CPA)
Search engine rankings
Social media engagement and follower growth
Overall campaign ROI

Work Location : Wazirpur Industrial Area

Employment Type : Full time

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Ashok Vihar (India)
🏢 Vaishnavraj Impex Private
📍 India