Marketing Coordinator

Manufacturing & Engineering Division

Department

Marketing & Business Development

Reporting To

Marketing Manager / General Manager

Employment Type

Full-Time

Location

Chennai, Tamil Nadu

Experience Required

2 - 5 Years

Qualification

MBA (Marketing) / B.E. + Diploma in Marketing

Role Summary

Key ResponsibilitiesBrand & Content Management
Develop and maintain marketing materials including brochures, product catalogues, technical datasheets, and presentations
Manage the company website content, social media pages (LinkedIn, Instagram), and digital presence
Coordinate with design agencies or in-house teams for creative collateral aligned with brand guidelines
Write and publish technical blog articles, press releases, and case studies

Lead Generation & Sales Support
Identify and qualify leads through digital platforms, trade portals (IndiaMART, TradeIndia), and industry networks
Coordinate with sales teams to prepare proposals, quotations, and client presentations
Maintain and update CRM records with lead details,



follow-up status, and prospect pipelines

Events & Exhibitions
Coordinate company participation in trade fairs, industry exhibitions, and seminars (e.g., IMTEX, Quality Expos)
Manage logistics for stall setup, promotional material dispatch, and team coordination for events
Capture post-event data including leads collected, meetings conducted, and follow-up actions

Market Research & Analysis
Conduct market research to identify current industry segments, target customers, and competitive landscape
Track competitor activities, pricing trends, and recent product launches in relevant sectors
Prepare monthly marketing reports with metrics on lead generation, campaign performance, and website analytics

Client Communication & PR
Manage customer testimonials, feedback collection, and case study documentation
Coordinate with key accounts for joint marketing initiatives and referral programmes

Qualifications

📌 Marketing Coordinator Maduravoyal (India)
🏢 SANSEL INSTRUMENTS AND CONTROLS
📍 India