Hiring for a leading MNC into Events & Exhibition Industry:
Job Title: Marketing Manager (IMW) - Martech / B2G Marketing specialist

Job location: Delhi

Key responsibilities:
Marketing Strategy & Campaign Management
Assist the Director - Business Development in developing and optimizing marketing strategies aligned with exhibition objectives.
Support sales teams with market insights, positioning, and go-to-market strategies.

Brand & Budget Management
Assist in managing marketing budgets, ensuring effective allocation of resources and maximum ROI.
Maintain consistency in brand messaging, visual identity, customer experience (CX), and communication across all marketing platforms and collaterals.

Market Research & Analytics
Conduct market research to analyze industry trends, customer behavior, competitor activities, and emerging prospects.
Track campaign performance through KPIs, generate reports, and recommend optimization strategies.

Government Sector Marketing
Develop and implement marketing initiatives targeting Government departments, Ministries, PSUs,



and public sector organizations.
Design campaigns aligned with government priorities, policies, and initiatives.
Create marketing content including whitepapers, case studies, policy briefs, presentations, and promotional materials.
Collaborate with government agencies, PSUs, ministries, and industry associations for joint marketing initiatives.

Event & Stakeholder Management
Lead and oversee in office execution of exhibitions and events.
Manage high-value visitors, buyers, VIPs, media representatives, association leaders, vendors, and internal stakeholders to ensure seamless event delivery.
Participate in and promote government events, summits, exhibitions, and industry forums.

Process & Compliance
Ensure adherence to organizational processes, systems, compliance standards, and government communication guidelines.
Coordinate effectively with Sales, Projects, Operations, and exte

📌 Marketing Manager Martech Delhi
🏢 Trident HRM Services
📍 Delhi