Job Description Job Title- Manager – Founder’s Office New Initiatives & Growth
n Location - Netaji Subhash Place
n Experience - 4-8 years
n About MARS Cosmetics-
n MARS Cosmetics is a fast-growing beauty brand built around a simple belief: high-quality makeup should be accessible to everyone. With a strong presence across e-commerce, quick commerce, modern trade and offline retail, MARS is entering its next phase of growth—expanding into new categories, channels, markets and business opportunities.
n The Role-
n We are looking for a high-ownership business builder to join the Founder’s Office and lead new initiatives and strategic growth projects.
n This is not a conventional strategy or marketing role. You will work directly with the founders to identify growth opportunities, validate new ideas and convert promising opportunities into scalable businesses.
n The role combines strategy, analytics and hands-on execution. You may be evaluating a new category one month, launching a channel pilot the next, and building the operating plan for a recent market after that.
n Key Responsibilities-
n Identify new growth opportunities
n n Identify attractive opportunities across new categories, channels, customer segments, geographies and business models.
n Study consumer behaviour, market trends, competitors and emerging beauty formats.
n Develop clear business cases covering market potential, consumer proposition, economics, investment requirements and execution risks.
n Prioritise opportunities based on strategic fit, commercial potential and ability to win.
n n Build and launch new initiatives
n n Convert selected ideas into structured pilot plans with clear objectives, timelines and success metrics.
n Lead pilots from concept to execution, coordinating with product, marketing, sales, e-commerce, retail, supply chain and finance.
n Test demand, pricing, assortment, positioning and channel strategy before committing significant resources.
n Scale successful pilots into repeatable business models and close initiatives that do not demonstrate sufficient potential.
n n Drive strategic growth projects




n n Lead high-priority projects across D2C, marketplaces, quick commerce, offline retail, Tier II/III expansion, international markets and strategic partnerships.
n Diagnose business problems using data and translate findings into actionable growth plans.
n Identify opportunities to improve revenue, gross margin, contribution margin, inventory productivity and customer retention.
n Establish operating rhythms and dashboards for strategically important initiatives.
n n Support founder-level decision-making
n n Prepare concise, decision-oriented analyses and recommendations for the founders.
n Create annual plans, business reviews, market-entry strategies and investment proposals.
n Track major company initiatives and proactively resolve execution bottlenecks.
n Work with functional leaders while maintaining clear ownership and accountability.
n n Build external partnerships
n n Identify and evaluate potential channel, distribution, technology, licensing and brand partnerships.
n Support commercial negotiations and partnership structuring.
n Build relationships across the beauty, consumer, retail and startup ecosystems.
n n What Success Looks Like
n During the first 12 months, the successful candidate will:
n n Build a prioritised pipeline of credible growth opportunities.
n Launch multiple structured pilots with clearly defined economics and success criteria.
n Scale at least one recent initiative into a meaningful revenue opportunity.
n Improve the speed and quality of founder-level decision-making.
n Create strong cross-functional ownership around strategic initiatives.
n Demonstrate measurable impact on revenue, profitability or business capability.
n n Ideal Candidate




n n Approximately 4–8 years of experience in a founder’s office, business operations, category management, growth, strategy consulting or new-business role.
n Experience in a high-growth consumer, D2C, beauty, personal-care, retail or e-commerce company is strongly preferred.
n Evidence of having launched or scaled a category, channel, geography, product line or new business.
n Strong understanding of business economics, including revenue, gross margin, contribution margin, customer acquisition, inventory and working capital.
n Comfortable moving between spreadsheets, consumer insights, business plans, partner conversations and ground-level execution.
n Strong analytical, problem-solving and project-management capabilities.
n Clear written and verbal communication, with an ability to simplify complex decisions.
n High ownership, pace, curiosity and comfort with ambiguity.
n Able to influence senior stakeholders without relying on formal authority.
n Bachelor’s degree required; MBA from a leading institution is preferred but not essential.
n n The Person We Are Looking For
n You are likely to thrive in this role if you:
n n Think like an entrepreneur and execute like an operator.
n Enjoy building from a blank sheet rather than managing only established processes.
n Ask difficult commercial questions before recommending investment.
n Are willing to test ideas quickly, learn from the market and change direction when needed.
n Care about profitable, sustainable growth—not vanity metrics.
n Can zoom out to understand strategy and zoom in to solve execution details.
n Want your work to have a visible and measurable impact on the company.
n n Why Join MARS?
n n Work directly with the founders on the company’s most important growth opportunities.
n Build new businesses and capabilities within one of India’s fast-growing beauty brands.
n Gain exposure across product, brand, commerce, retail, supply chain and international expansion.
n Take meaningful ownership without layers of bureaucracy.
n n

📌 Manager - Founder's Office New Initiatives & Growth (New Delhi)
🏢 MARS Cosmetics
📍 New Delhi