ABOUT LAKYOU BEAUTY

Lakyou Beauty is a rapid-growing D2C beauty brand based in Mumbai, passionate about celebrating authentic, inclusive beauty. Our brand speaks to up-to-date Indian women through honest storytelling, bold content, and a deep understanding of beauty culture. We are looking for a creative and versatile Content Writer to join our team and craft compelling narratives across all our digital touchpoints.

ROLE SUMMARY

KEY RESPONSIBILITIES

Social Media & Scripts
Write engaging scripts for Instagram Reels, YouTube Shorts, and other short-form video content
Craft witty, on-brand captions, hooks, and CTAs for all social media platforms
Develop content ideas and copy for social media campaigns and product launches
Write trending, relatable content that connects with our target audience

Website & Blog Content
Write SEO-optimised website copy including homepage, product pages, and landing pages
Produce well-researched, engaging blog articles on beauty, skincare, wellness, and lifestyle topics
Ensure all website content is updated, accurate,



and aligned with the brand tone

E-commerce Content
Write compelling product descriptions, titles, and bullet points for the website and marketplaces (Amazon, Nykaa, Myntra, etc.)
Optimise product listings with relevant keywords to improve discoverability
Create persuasive copy for promotional banners, offers, and seasonal campaigns
Develop ad copy for Meta, Google, and influencer collaboration briefs

Brand & General Content
Maintain a consistent brand voice and tone across all written communication
Write press releases, brand stories, and media pitches when required
Proofread and edit content created by other team members
Stay updated with beauty industry trends, competitor content, and audience preferences

SKILLS & REQUIREMENTS
Excellent written communication skills in English (Hindi proficiency is a plus)
Solid understanding of social media platforms and short-form content formats
Exp

📌 Senior Content Writer Mumbai
🏢 Lakyou Beauty
📍 Mumbai