Key Responsibilities
Plan, create, manage, and optimize Meta advertising campaigns to achieve business objectives.
Develop performance-driven strategies for lead generation, e-commerce sales, app installs, and brand awareness.
Conduct audience research, segmentation, and retargeting campaigns.
Monitor campaign performance and optimize budgets, bids, creatives, and placements for maximum ROI.
Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
Analyze campaign data and prepare weekly/monthly performance reports with actionable insights.
Track key KPIs including ROAS, CPA, CPL, CTR, CPC, CPM, Conversion Rate, and Revenue.
Coordinate with graphic designers, content writers,



and video editors to create high-performing ad creatives.
Implement Meta Pixel, Conversion API (CAPI), Custom Events, and event tracking.
Stay updated with Meta advertising policies, algorithm changes, and current platform features.
Manage remarketing campaigns and customer funnel optimization.
Collaborate with sales and marketing teams to improve campaign performance and lead quality.

Pay: ₹15,000.00 - ₹35,000.00 per month

Perks:
Paid sick time
Paid time off
Provident Fund

Work Location: In person

📌 Meta Ads Specialist Jaipur (India)
🏢 DA AFK Ventures
📍 India