Job Description – Senior Sales Manager – Government & PSU Job Title: Senior Sales Manager – Government & PSU
Department: Sales – Government & PSU
Location: Delhi / NCR
Employment Type: Full time
Reporting To: Head – Government & PSU Sales
Job Summary We are looking for an experienced and result-oriented Senior Sales Manager – Government & PSU to drive business development, sales, and strategic account management across Central Government, State Government, PSUs, Defence, Police, Government Institutions, and other public-sector organizations .
The candidate will be responsible for identifying new business opportunities, developing key government accounts, managing the complete sales cycle, participating in tenders and RFPs, building relationships with key stakeholders, and achieving assigned revenue targets.
The ideal candidate should have strong experience in Government/PSU sales , a good understanding of government procurement processes, tendering, GeM, E-Procurement, RFP/RFQ processes, and the ability to sell integrated technology solutions.
Key Product & Solution Portfolio The candidate will be responsible for selling and promoting solutions across the following technology areas:
IT Hardware & End-User Computing
Desktops, laptops, workstations and related IT hardware
Enterprise hardware solutions
Data Center Solutions
Data center infrastructure
Compute and virtualization solutions
Data center networking and infrastructure solutions
High-performance computing solutions
Servers & Storage
Enterprise servers
Rack and blade servers
SAN/NAS and enterprise storage
Backup and disaster recovery solutions
High-availability infrastructure
Artificial Intelligence (AI)
AI infrastructure and platforms
AI/ML compute solutions
GPU-based infrastructure
AI-enabled enterprise and government solutions
Cyber Security
Network security
Endpoint security
Firewall and security solutions
SOC and security monitoring solutions
Data security and access management
Cybersecurity infrastructure and services
Security & Surveillance
CCTV and IP surveillance
Video management systems
Command & control solutions
Access control and security systems
Integrated surveillance solutions
Key Responsibilities1. Government & PSU Business Development Develop and execute sales strategies for Central Government, State Government, PSUs, Defence, Police, Government Departments, Autonomous Bodies and Government Institutions .
Identify new accounts, projects, opportunities and emerging technology requirements.
Build and maintain strong relationships with senior government officials, procurement teams, IT heads, technical teams,



consultants and system integrators.
Develop strategic accounts and create a sustainable government sales pipeline.
Achieve monthly, quarterly and annual sales and revenue targets.
2. Tender & Bid Management Identify relevant Government/PSU tenders, RFPs, RFQs and EOI opportunities .
Monitor GeM, CPPP, state e-procurement portals and other relevant tendering platforms.
Understand tender requirements, eligibility criteria, technical specifications, BOQ and commercial conditions.
Coordinate with the Pre-Sales, Bid Management, OEM and technical teams for preparation of bids.
Ensure timely submission of technical and commercial proposals.
Coordinate with internal teams for compliance, documentation, OEM authorization, pricing and other tender requirements.
Track tender status from opportunity identification through order closure and execution .
3. Solution Selling Understand customer requirements and map them to appropriate technology solutions.
Position solutions across data center, servers, storage, AI, cybersecurity, surveillance and IT hardware .
Conduct customer meetings, presentations, demonstrations and solution discussions.
Work closely with pre-sales and technical teams to develop customized solution proposals.
Identify cross-selling and up-selling opportunities within existing accounts.
4. OEM & Partner Management Develop strong relationships with OEMs, distributors, technology partners and system integrators.
Coordinate with OEMs for technical support, solution design, certifications, authorization letters and special pricing.
Negotiate commercial terms and ensure competitive pricing for government opportunities.
Develop joint business opportunities with strategic technology partners.
5. Account Management Manage key Government and PSU accounts and maintain long-term relationships.
Conduct regular account reviews and identify upcoming projects and procurement plans.
Track customer requirements, budgets, procurement timelines and project status.
Ensure effective coordination between sales, technical, procurement, finance and project teams.
Maintain high levels of customer satisfaction and support repeat business.
6. Sales Pipeline & Reporting Maintain accurate sales pipeline and opportunity forecasts.
Prepare regular sales reports,



MIS and revenue forecasts for management.
Track opportunities from lead generation to order booking and collection.
Monitor sales targets, margins, receivables and overall account profitability.
Provide market intelligence and competitor information to management.
Key Skills & Competencies Strong knowledge of Government and PSU sales processes .
Excellent understanding of GeM, CPPP, e-procurement and government tendering .
Strong knowledge of IT infrastructure and enterprise technology solutions.
Understanding of servers, storage, data centers, AI/GPU infrastructure, cybersecurity and surveillance solutions .
Excellent communication, presentation and negotiation skills.
Strong relationship-building and stakeholder-management skills.
Ability to manage long sales cycles and large-value government projects.
Strong commercial and business-development acumen.
Ability to work independently and manage multiple opportunities simultaneously.
Target-oriented and result-driven approach.
Qualification & Experience Education:
Bachelor's degree in Engineering, Computer Science, IT, Business Administration or a related field.
MBA in Sales/Marketing will be an added advantage.
Experience:
6–10 years of relevant sales experience, preferably in Government/PSU/Defence/Police/Enterprise IT sales .
Proven experience in selling IT infrastructure, data center, server & storage, cybersecurity, surveillance or related technology solutions.
Experience in handling large-value government tenders and projects will be preferred.
Candidates with an established network within Government/PSU accounts will have an advantage.
Key Performance Indicators (KPIs) Achievement of assigned revenue and gross-margin targets.
New Government/PSU account acquisition.
Government tender/RFP conversion rate.
Qualified sales pipeline generation.
Order booking and business growth.
Customer retention and repeat business.
Strategic account development.
Collection and receivables management.
OEM/partner engagement and business development.
Preferred Candidate Profile The ideal candidate should be a strong Government/PSU technology sales professional with a proven track record of generating business through direct sales, tenders and strategic account management.
Candidates who have experience selling Data Center, Server & Storage, AI/GPU Infrastructure, Cybersecurity, Security & Surveillance and IT Hardware solutions to Government and PSU customers will be strongly preferred.
Salary: Competitive / As per industry standards
Location: Delhi / NCR
Employment Type: Full-Time

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📌 Senior Sales Manager – Government & PSU (Ballari)
🏢 Agmatel India
📍 Ballari