ABOUT CATALYSTS

Catalysts is a data-driven marketing agency that empowers businesses to unlock exponential growth. Blending analytics, performance marketing, and branding, we deliver cost-effective solutions that maximize revenue for our clients. With 6+ years in the market and 50+ active clients - we are one of India's most outcome-obsessed marketing agencies. Our capabilities span Paid Marketing (all channels, affiliates), Organic Marketing (SEO), Data-Driven Branding (media planning & buying), and Strategic Marketing Consulting (POEM strategy, analytics, growth advisory).

ROLE OVERVIEW

We are seeking a agile and commercially driven Business Head to own and grow Catalysts' Real Estate vertical. This is a P&L; ownership role tailor-made for a senior leader who understands the real estate marketing landscape - from residential and commercial developers to PropTech platforms and property management companies. You will spearhead new business development, manage & deepen client relationships, build and lead delivery teams, and establish Catalysts as the definitive data-driven marketing partner for real estate brands.

KEY RESPONSIBILITIES

1. Business Development & New Logo Acquisition

- Map and prioritize target real estate brands - large developers (residential/commercial), plotted development companies, PropTech platforms, co-living/co-working operators, luxury real estate brands etc
- Develop a deep understanding of developer marketing budgets, launch calendars, booking volume targets, and key decision-makers.
- Build and execute outreach strategies - cold outreach, referrals, industry events,



broker networks - to initiate conversations with CMOs, Marketing Heads, and CEOs of target companies
- Create compelling, data-backed pitches and proposals tailored to real estate performance marketing and branding challenges

1. P&L; Ownership

- Own the Real Estate vertical's revenue and profitability targets.
- Set quarterly and annual revenue goals in collaboration with leadership
- Monitor vertical-level utilization, margin, and account health metrics
- Build financial forecasts and pipeline visibility for leadership review

1. Client Servicing & Account Growth

- Act as the strategic relationship owner for all real estate clients - from project launches to long-term brand building
- Conduct high-impact business reviews that showcase performance data and strategic recommendations
- Identify and convert upsell and cross-sell opportunities across Catalysts' service portfolio
- Lead commercial negotiations for renewals, scope changes, and new mandates

1. Team Leadership & Development

- Hire, mentor, and develop a team of account managers, strategists, and channel specialists
- Set clear performance expectations, KPIs, and growth paths for team members
- Foster a culture of ownership, speed,



and data-driven decision-making
- Work closely with delivery, creative, and analytics teams to ensure quality output
- Drive continuous upskilling relevant to the vertical's evolving marketing landscape

WHAT WE'RE LOOKING FOR

- 6 - 8+ years of experience in business development, sales, or account management - with a strong book of relationships within the real estate industry or from a CRM platform having worked with Real Estate clients
- An existing network of CMOs, Marketing Heads, and Brand decision-makers at residential/commercial developers, luxury real estate brands, or co-living/PropTech companies is a must-have
- Proven track record of independently sourcing and closing marketing mandates - not just managing inherited accounts
- Deep familiarity with real estate marketing cycles - project launches, inventory liquidation campaigns, brand building, lead generation, and broker marketing
- Working knowledge of digital marketing channels - paid media, SEO, data-driven branding - sufficient to consult clients and scope Catalysts' solutions confidently
- High commercial acumen with comfort in revenue forecasting, pricing, and margin discussions
- Prior experience owning a revenue target or P&L; is a strong plus

SUCCESS METRICS (KPIS)

- New real estate logos acquired (quarterly)
- Vertical revenue and gross margin
- Client retention rate and NPS
- Pipeline size and deal conversion rate
- Account expansion revenue (upsell/cross-sell)
- Team utilization and satisfaction

📌 Agency Sales Specialist (India)
🏢 Catalysts
📍 India