Location: Ahmedabad / Mumbai

Designation: General Manager – Retail Sales

Industry: Food Manufacturing / FMCG / Frozen Foods

Experience: 18 – 20 Years

Qualification: Graduate;
MBA preferred

Reporting To: Business Head

Purpose of this Role

Lead the retail sales function and drive revenue growth, market expansion, distribution excellence, and profitability across retail channels for the company's food product portfolio, with a strong preference for experience in Frozen Foods.

Key Responsibilities

Sales Strategy & Business Growth
Develop and execute retail sales strategy aligned with business objectives.
Deliver sales, volume, and profitability targets.
Identify and develop new markets, channels, and business prospects.
Drive market share growth and product penetration.

Distribution & Channel Management
Manage and expand retail sales networks.
Ensure optimum market coverage and product availability.
Improve channel sales efficiency.
Strengthen relationships with key channel partners.

Modern Trade & Key Accounts




Lead business development with Up-to-date Trade and Regional Retail Chains.
Negotiate annual contracts, commercial terms, and promotional plans.
Ensure solid product visibility and shelf presence.

Team Leadership
Lead, mentor, and develop a high-performing sales team.
Drive performance management, capability building, and succession planning.
Establish clear KPIs and accountability across the sales organization.

Sales Operations
Monitor sales performance, forecasting, and demand planning.
Track channel-wise profitability and business metrics.
Ensure effective execution of trade schemes and promotional activities.
Collaborate with Supply Chain, Marketing, Finance, and Operations teams.

Market Intelligence
Monitor market trends, competitor activities, pricing, and consumer behavior.
Recommend actions to improve sales performance and market positioning.

Candidate Profile

Must Have
18 – 20 years of sales ex

📌 General Manager, Retail Mumbai (India)
🏢 Iscon Balaji Foods
📍 India