Job Description:

About Evernine Brands

Evernine Brands is a dynamic consumer goods company focused on building creative product lines that meet evolving market demands. We are committed to delivering high-quality products through strategic partnerships, efficient distribution networks, and compelling go-to-market strategies.

Position Overview

We are seeking an experienced Product Executive to lead the development, launch, and growth of our product portfolio. This role requires a strategic thinker who can balance consumer insights, operational excellence, and commercial success. The Product Executive will be responsible for finalizing SKUs across product segments, coordinating with distributors and suppliers, leading packaging development, and executing comprehensive go-to-market strategies.

This is a hands-on role requiring cross-functional leadership, solid analytical capabilities, and the ability to drive products from concept through successful market launch and beyond.

Key Responsibilities

Product Strategy & SKU Management




Define and finalize SKU specifications across assigned product categories, including variants, sizes, formulations, and pricing tiers
Develop comprehensive product roadmaps aligned with business objectives and market prospects
Conduct competitive analysis and market research to identify gaps, trends, and consumer needs
Own product lifecycle management from ideation through launch to post-market optimization
Build and maintain detailed product specifications, ensuring alignment with quality standards and regulatory requirements
Create product positioning strategies that differentiate offerings in competitive markets

Distributor & Supply Chain Coordination
Serve as primary liaison with distributors, wholesalers, and retail partners
Coordinate product availability, inventory planning, and distribution logistics
Negotiate terms and manage relationships with manufacturing partners, OEMs, and private label suppliers

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