Job DescriptionGreetings from TCS
nTCS is hiring fo Pega NBA Designer
nExp: 7+ years
nLocation: Pan India
nPega Next-Best-Action (NBA) Designer to design, configure, and optimize customer engagement strategies using the Pega Customer Decision Hub (CDH) platform. The role involves developing personalized customer journeys, decision strategies, adaptive models, and real-time interaction management solutions to enhance customer experiences and business outcomes
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n Required Skil
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lsPega Customer Decision Hub (CDn
H)Pega Next-Best-Action Designn
erDecision Strategin
esCustomer Engagement Policin
esAdaptive Decisionin
ngPredictive Analytin
csReal-Time Interaction Management (RTIn
M)Customer Journey Desin
gnBusiness Rules Configuratin
onData Flows and Decision Flon
wsPega Application Developmen
ntCase Management Fundamentan
nls
n Key Responsibilit
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iesDesign and implement Next-Best-Action strategies using Pega Customer Decision Hub (CDn
H).Configure customer engagement policies, contact policies, and arbitration ruln
es.Develop and maintain decision strategies, actions, treatments, and proposition
ns.Build adaptive models and predictive analytics models for customer targetin
ng.Design omni-channel customer engagement solutions across web, mobile, email, SMS, and call center channen
ls.Collaborate with business stakeholders to define customer engagement requiremenn
ts.Configure real-time decisioning and personalization capabilitin
es.Analyze campaign performance and optimize decision strategin
es.Integrate Pega CDH with enterprise systems and external data sourcn
es.Support testing, deployment, and production issue resolutin
on.Ensure adherence to Pega best practices and design standarn