Job Description Resort Marketing Manager – Terrea & Isle by Wonderla
Location: Bengaluru
Reports To: VP - Marketing & Growth / GM - Terrea & Isle
About the Role
Terrea and Isle by Wonderla are premium hospitality brands that offer guests distinctive experiences rooted in comfort, nature and exceptional service.
We are looking for a commercially driven and creative Resort Marketing Manager to lead the marketing strategy for both brands. This role will be responsible for driving brand awareness, occupancy, direct bookings, F&B; revenue, weddings and events, partnerships and guest engagement through integrated marketing initiatives. The ideal candidate combines solid brand thinking with commercial acumen and has experience marketing premium hospitality, travel or lifestyle brands.
The ideal candidate combines robust brand thinking with commercial acumen and has experience marketing premium hospitality, travel or lifestyle brands.
Key Responsibilities
Brand Strategy & Planning




Develop annual marketing plans aligned with business and revenue objectives for Terrea and Isle by Wonderla
Build differentiated positioning and messaging for both brands while maintaining consistency across all customer touchpoints
Identify prospects to strengthen brand awareness, consideration and guest preference
Conduct regular competitor and market analysis to identify emerging trends and opportunities

Business Growth & Revenue Generation
Drive occupancy and revenue across leisure stays, staycations, corporate offsites, weddings, celebrations and MICE
Increase direct bookings by working closely with the Digital Marketing team on website optimisation, CRM and performance marketing initiatives
Support ancillary revenue growth across restaurants, experiences and other resort offerings
Collaborate with Revenue Management and Sales teams to maximise commercial performance during both peak and lean periods

Campaign Management
Plan and execute integrated marketing campaigns a

📌 Resort Marketing Manager Vasanthanagar
🏢 Wonderla Holidays
📍 Vasanthanagar