Job Description We are looking for a highly driven and strategically minded Brand Strategist to join our digital-first agency. The ideal candidate is a robust communicator, an insightful thinker, and an exceptional storyteller who can transform business challenges into compelling brand and digital strategies.
This role requires a blend of analytical rigor and creative thinking, with hands-on experience in developing integrated digital strategies, conducting market and competitor research, supporting recent business development, and presenting strategic recommendations to prospective and existing clients.
The Brand Strategist will play a critical role in shaping client growth plans, developing pitch-winning strategic narratives, and collaborating closely with creative, media, content, and performance marketing teams.
Key Responsibilities
Strategic Planning & Brand Development
Develop comprehensive brand, marketing, and digital strategies aligned with client business objectives.
Identify growth opportunities through market analysis, consumer insights, category trends,



and digital behavior.
Create strategic frameworks, positioning statements, messaging architectures, and campaign approaches.
Translate complex business challenges into actionable marketing and communication strategies.
Build integrated strategic recommendations spanning content, social media, influencer marketing, performance marketing, CRM, and commerce.

Research & Insights
Conduct primary and secondary research to uncover consumer, category, and cultural insights.
Analyze market trends, audience behavior, industry developments, and emerging digital prospects.
Perform detailed competitor benchmarking and digital audits across social, content, media, and commerce ecosystems.
Synthesize research findings into clear strategic recommendations and actionable insights.

Current Business & Pitch Development
Lead strategic thinking for new business opportunities and agency pitches.
Develop c

📌 Senior Brand Strategist Maharashtra
🏢 Tonic Worldwide
📍 Maharashtra