Role Overview:
We are looking for a agile and strategic Group Head – Media Planning & Buying to lead end-to-end media planning and execution for a portfolio of clients across brand mandates. This role requires a solid blend of client servicing, strategic thinking, and hands-on media expertise across digital platforms.

Department: Media Planning and Buying

Role Category: Mid Senior

Reporting Manager Title: Director

Location: Bangalore

Key Responsibilities:
Client Servicing & Stakeholder Management
Act as the primary point of contact for key brand media clients
Understand client business goals and translate them into effective media strategies
Build solid relationships with internal and external stakeholders
Present media strategies, performance reports, and optimization plans to clients
Media Planning & Strategy
Develop integrated digital media plans across channels.
Align media strategies with both performance (ROI-driven) and branding (awareness & reach) objectives
Identify audience cohorts, channel mix,



and budget allocation for maximum efficiency
Stay updated with platform innovations and incorporate them into planning
Annual Operating Plans (AOPs) & Forecasting
Lead the creation of AOPs, quarterly and monthly media roadmaps
Forecast spends, performance metrics, and growth opportunities
Track plan vs. actuals and optimize for improved outcomes
Campaign Execution & Optimization
Oversee campaign setup, trafficking, and execution across platforms
Ensure timely delivery and adherence to campaign KPIs
Work closely with platform teams for continuous optimization (bidding strategies, creatives, targeting, etc.)
Troubleshoot performance issues and implement corrective measures
Data Analysis & Reporting
Analyze campaign performance and derive actionable insights
Prepare detailed reports and dashboards highlighting key metrics and learnings
Present data-driven recommendations to improve campaign effectiveness

📌 Group Head Bengaluru
🏢 Interactive Avenues - Omnicom Media
📍 Bengaluru