Job DescriptionJob Title: Executive – Offline Media Planning
NLocation: Mumbai
NCTC: Up to 5 LPA
NExperience: 6–12 Months
NAbout the Role
nWeare looking for an enthusiastic and detail-oriented Offline Media Planner with 6–12 months of experience in traditional media planning. The ideal candidate should have hands-on exposure to TV, Print, Radio, or OOH planning, be comfortable working with media planning tools like BARC, and possess strong analytical and communication skills.
NKey Responsibilities
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Support the planning and execution of offline media campaigns across TV, Print, Radio, Cinema, and OOH. N
Analyze audience and media consumption data using BARC and other industry tools. N
Prepare media plans, schedules, and post-campaign reports. N
Work closely with internal planning teams and media partners to ensure timely campaign execution. N




Track campaign performance and provide actionable insights. N
Maintain campaign documentation, reports, and media trackers. N
Coordinate with cross-functional teams to ensure seamless campaign delive N

nSkills & Qualifications
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6–12 months of experience in Offline Media Planning. N
Hands-on experience with BARC is mandatory. N
Strong proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, basic formulas, data analysis). N
Good understanding of TV, Print, Radio, OOH, and media planning fundamentals. N
Strong analytical and numerical aptitude. N
Excellent verbal and written communication skills. N
Ability to work in a quick-paced, cooperative setting. N

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