Job DescriptionContent Lead - BabyBillion Parenting | Bengaluru
NLocation: Bengaluru | In office
NEmployment Type: Full time
NBabyBillion is building anew parenting media brand.
NWe already reach millionsof children through our kids' content. Now we want to build a robust relationship with the people making the decisions for them — parents.
NWe are looking for a Content Lead to build BabyBillion Parenting from 0→1: define the content thesis, create repeatable IPs, build the expert ecosystem and turn it into one of India's largest parenting platforms.
NWhat you will own
n
N
Define the content and editorial thesis for BabyBillion Parenting N
Identify what Indian parents genuinely care about and build content around it N
Develop repeatable content formats and IPs across YouTube, Instagram and other platforms N
Build relationships with child psychologists, pediatricians, educators and other experts N
Work with writers, producers and creators to turn ideas into high-retention content N
Build a strong parent community and feedback loop N




Shape the brand, tone and identity of BabyBillion Parenting N

nWho you are
n
N
4–8+ years in content, digital media, YouTube, Instagram, journalism, podcasting or creator ecosystems N
You have built content,formats or IPs, not just managed a content calendar N
Strong editorial judgment and storytelling instincts N
Excellent communicationand on-camera presence N
Deep curiosity about parenting, child psychology, education and child development N
Comfortable working with experts and turning complex ideas into simple, entertaining content N
You understand what makes content click, retain and get shared N
High ownership — you enjoy building from scratch with ambiguity N

nExisting parentingaudience is a plus, not a requirement.
NIf your career has primarily been about executing someone else's content strategy, this is probably not your role.
NIf you want to build a parenti

📌 Content Lead Karnataka
🏢 BabyBillion
📍 Karnataka