Job DescriptionBusiness Development Specialist
NJob Responsibilities:
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Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign N
Perform company / contact research as per ICP. N
Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns. N
Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a energetic lead pipeline. N
Craft compliant messaging adhering to the CAN SPAM Act. N
Ensure CRM automations in HubSpot are functioning properly. N
Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs). N
Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices. N
Providing coverage of up to 50% during USA business hours (Shift Timings: 3 to 11 PM IST)



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nSkills:
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Robust time management abilities N
Robust market research and analytical skills N
Intellectual curiosity N
Confidence in rapidly learning and translating insights into compelling messaging N
Capacity to independently create detailed plans from overarching objectives N
Effective prioritization skills N
Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry N

nGoals:
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Achieve a lead success conversion rate of 20% or higher annually for CJK brands. N

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5 to 8 years of experience in sales, lead generation, or B2B email marketing. N
English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools N
Bachelor's degree in business, sales, or marketing(Pref) N

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