Job DescriptionRole Overview :
NSenior Executive – Integrated Marketing to lead the planning and execution of both Nykaa-funded and brand-funded marketing campaigns across Nykaa's Beauty, Luxe & Wellness categories. This role requires a creative thinker and sharp executor who can deliver seamless, 360° integrated campaigns that drive impact across platforms. The ideal candidate will possess a mix of content strategy, stakeholder management, innovation, and solid executional excellence to bring ideas to life and elevate the brand narrative.
NRole Description:
N1. Nykaa-Funded CampaignsExecution
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Build impactful, insight-led campaign pitches and curate strategic campaign packages tailored to business objectives. N
Plan detailed content calendars and phasing for optimal storytelling across platforms. N
Lead end-to-end execution of campaigns, ensuring timely delivery by coordinating with internal teams (design, content, performance) and external partners (agencies, vendors, creators). N
Track and report campaign performance against KPIs,
ensuring optimization where needed. N
Manage campaign budgetsand P&Ls;, ensuring spends are aligned with objectives. N
Ensure the presence of upper-funnel assets for maximum amplification and discoverability. N
n2. Brand-Funded Campaigns Execution
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Partner with brand teams to co-create high-impact team-oriented campaigns, from pitch to delivery. N
Customize content solutions and campaign structures that balance brand needs with platform behavior. N
Maintain clear communication with brand stakeholders, ensuring campaign expectations are met across timelines, creative, and results. N
Manage campaign tracking, performance reports, and financial reconciliation. N
n3. Creative Ideas & Campaign Thinking
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Constantly seek opportunities to enhance existing campaigns with creative, out-of-the-box marketing approaches. N
Explore and develop extendable IP formats and use Nykaa's