Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Event Strategy & Planning: Develop and refine Innovapptives event strategy, identifying key industry events, conferences, and prospects (both virtual and in-person) that align with our target audience and business objectives in the US market.
Event Management & Execution: Own the end-to-end planning and execution of assigned events. This includes managing logistics, vendor relationships, booth design/setup, speaker coordination, promotional activities, and in office/virtual event management.
Budget Management: Develop and manage event budgets, track expenses, and ensure events are executed within allocated resources.
Promotional Campaigns: Collaborate with the marketing team (including Content Marketing and Digital Marketing) to develop and execute pre- and post-event communication plans to drive attendance, engagement, and follow-up.
Lead Generation & Follow-up:



Implement strategies to capture leads effectively at events and ensure timely and proper handoff to the sales team. Work with sales to ensure appropriate follow-up processes are in place.
Content & Messaging: Coordinate with Product Marketing and Content Marketing to ensure relevant messaging, collateral, and presentations are prepared for each event.
Vendor & Partner Coordination: Manage relationships with event organizers, vendors (e.g., booth builders, AV providers), and potential event partners.
Performance Measurement & Reporting: Define key performance indicators (KPIs) for each event, track results (e.g., leads generated, meetings held, ROI), and provide post-event analysis and reporting to stakeholders. Use insights to optimize future event participation.
Cross-Functional Collaboration: Work closely with Sales to understand their needs and ensure events support their pipeline goals. Collaborate with Product and Customer Success teams as needed for event participation.

📌 Event Marketing Manager Bengaluru
🏢 Innovapptive
📍 Bengaluru