How You Will Make an Impact:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Content Strategy & Planning: Develop, execute, and maintain a content marketing strategy and editorial calendar aligned with marketing goals, SEO objectives, and the specific needs identified by the Product Marketing team for the US market.
Content Creation: Write, edit, and produce high-quality, engaging content across various formats, including:
Deeply researched long and short form content (focused on problem education, category deep-dives, and solution exploration)
Guides, whitepapers, and eBooks
Website copy and landing pages (especially for solution comparisons and key product areas)
Content for email campaigns
Scripts or outlines for webinars and videos (often in collaboration with Product Marketing)
Contribute to or repurpose content for case studies and customer stories based on Product Marketings needs.
Develop content assets supporting implementation and migration processes.




Close Collaboration with Product Marketing: Work very closely with the Product Marketer responsible for buyer enablement. Translate product messaging, market insights, and competitive positioning provided by PMM into compelling, buyer-focused content. Ensure content directly supports sales enablement needs by addressing common questions, objections, and demonstrating value.
Audience & Market Understanding: Develop a deep understanding of our target audience in the US market, their pain points, information needs, and consumption habits at different stages of the buyer journey.
SEO & Distribution: Optimize all content for search engines and develop strategies for effective distribution across owned (website, blog, email) and earned/paid channels.
Performance Measurement: Track, analyze, and report on content performance metrics (website traffic, engagement, lead generation, conversion rates, influence on pipeline) using a

📌 Content Marketing Manager Bengaluru
🏢 Innovapptive
📍 Bengaluru