Key Responsibilities:
Demand Generation & Campaign Management
Plan, execute, and optimize multi-channel digital demand generation campaigns (email, LinkedIn, Google Ads, programmatic, SEO, etc.)
Own the lead funnel and drive MQLs through content marketing, paid media, webinars, and events
Collaborate with sales and product teams to align campaigns with business goals and buyer personas
Monitor and report on campaign KPIs (CTR, CPL, conversion rates, pipeline impact)

Digital Marketing Execution
Oversee SEO, SEM, website performance, marketing automation, and paid media strategies
Manage digital tools and platforms (HubSpot/Marketo, Google Analytics, LinkedIn Campaign Manager, etc.)
Collaborate with content creators and designers to develop assets (landing pages, ads, case studies, etc.)

AI & Marketing Technology
Leverage AI-driven tools for targeting, campaign optimization,



and content personalization
Apply machine learning insights for lead scoring, behavioral segmentation, and forecasting
Stay current with AI trends in B2B marketing to improve operational efficiency and campaign outcomes

Team & Vendor Management
Lead and mentor a small team of digital marketers, analysts, or interns
Manage external vendors/agencies for paid campaigns, content, creative, or technology support
Ensure campaigns are delivered on time, within scope, and budget

Analytics & Optimization
Track and analyze campaign performance and lead journey
Conduct A/B testing and implement data-driven optimizations to improve ROI
Prepare monthly/quarterly marketing performance dashboards

📌 Demand Generation Specialist Navi Mumbai
🏢 Veralto
📍 Navi Mumbai