Area Sales Manager – Contemporary Trade & Quick Commerce (HQ: Delhi NCR)
World's No. 1 Instant Noodles Brand (Indonesia) | FMCG

About the Role
We are an Importer and National Distributor representing a globally leading instant noodles brand from Indonesia, and we're hiring an Area Sales Manager to drive Contemporary Trade (MT) and Quick Commerce (Q-commerce) growth across North Indian states with a special focus on Delhi-NCR. This role owns the P&L;, distribution, and visibility strategy across key retail and online grocery channels in the region.

Roles & Responsibilities

Distribution & Availability
Appoint MT Distributors ( Gurugram, Delhi, Ghaziabad, Lucknow, Jaipur, and at all key locations), under advance payment terms
Ensure optimal SKU listing, fill rates, and on-shelf/on-app availability across all outlets and dark stores
Monitor and correct OOS (out-of-stock) issues in real time, especially critical for Q-commerce turnaround
Operational activity and monitoring, issue of PO, delivery from distributor, release of payment, etc

Account Management




Manage key account relationships with MT chains and Q-commerce platform category teams
Negotiate trading terms, listing fees, shelf space, and promotional calendars
Own JBPs (Joint Business Plans) with top accounts

Sales & Revenue Growth
Deliver primary and secondary sales targets across MT (hypermarkets, supermarkets, standalone large format) and Q-commerce (Blinkit, Zepto, Instamart, BigBasket) for Delhi NCR
Drive category growth through NPD launches, promotions, and seasonal activations

Trade Marketing & Visibility
Execute in-store and in-app visibility plans (POSM, secondary displays, banner placements, keyword ranking on Q-commerce apps)
Coordinate with the marketing team on regional activations aligned to brand campaigns

Forecasting & Inventory
Plan demand forecasts by account/platform to optimize inventory and minimize expiry/returns
Work closely with the supply chain/distributor network

📌 Area Sales Manager Modern Trade New Delhi (India)
🏢 Modern Enterprises
📍 India