Job Description

Role & responsibilities
Organize and execute all BTL activities including local events (in-store camps, neighbourhood camps).
Ensure that monthly promotions and store communication elements are carried out according to the check list
Plan BTL activations to increase footfalls/abv
Place inserts in catchment areas and conduct door-to-door campaigns
Follow a checklist for any recent store openings and coordinate with the Head Office for any assistance
Create weekly and monthly reports and share them with regional heads and HO teams
Execute community connect programs in accordance with SOP
Drive the sales of BGM & strips (Fy25-26)
Monitor and maintain budgets, vendor management
Drive the sales of campaigns in association with ops team

Preferred candidate profile
Graduates with experience handling direct marketing activities. Implement recent strategies for Marketing, excellent coordination skills, Positive Communication, analytical and creative skills, People Management, Relevant idea of Geographical Locations, Willingness to travel, Knowledge of digital marketing tools and platforms.

📌 Marketing Executive Thiruvananthapuram
🏢 Apollo Pharmacy
📍 Thiruvananthapuram