Primary Requirements

Understand
Ability to understand and comprehend a client Brief into a research brief taking into consideration the context of User, Category, Product, Business.

Research Planning
Ability to create a research plan including: Preparation of research screeners, identifying the intended profiles for user interviews
Coming with the discussion guides for achieving desired design insights tailored for multidisciplinary design verticals

Conduct Research
Experience of regularly using Design Research methods
Craft user persona, Trend Mapping & Analysis, Outline customer journey mapping
Customer Journey mapping & Scenario Mapping
Understanding of Brand Archetype & Need Scope Framework and its application in B2B and B2C contexts
Familiarity with market research nomenclature and processes
Primary Research
Conduct focus groups, surveys, interviews, and use other data collection methods to gather information about target audiences
Ability to conduct ethnographic Research
Secondary Research




Compilation and extraction of external data sources and channels.
Summary and Synthesis of existing data reports across sectors and categories, implications on design outcomes
Competition and Bench marking
Include Pattern (category codes) identification,
Consumer insight awareness.

Draw Insights
Use data to identify trends, patterns and preferences to inform the design process.
Draw insights from consumer, category, cross discipline learning, trends and business needs.
Distinction in understanding research across communication design, product design and innovation and experience design.

Present Findings
Deliver crafted personas, trends, concept spaces
Present findings & Insights to all stake holders as needed.

Additional Value Add

Research Planning
Identify or Device current effective methods of data collection

Conduct Research
Conduct product / prototype testing in controlled settings
Experience in coordinating with

📌 Position: Design Researcher Pune (India)
🏢 Elephant Design
📍 India