13 Aug
|
POST A RESUME
|
Ahmedabad
13 Aug
POST A RESUME
Ahmedabad
Job Description:
This role requires a blend of analytical mindset, creativity and operational execution. You will:
Own and manage Contlo – create, optimize and innovate email, WhatsApp and retention campaigns.
Run and analyze Amazon Ads to maximize reach and sales.
Monitor and coordinate with the Meta Ads agency, ensuring accurate tracking and ROAS improvement.
Key Responsibilities
Contlo CRM, Email & WhatsApp Marketing
Plan, build, and optimize drip campaigns, abandoned-cart series, reactivation, and festive-sale flows.
Deploy and test growth tools like Spin-the-Wheel, sign-up forms, coupon automations, and pop-ups.
Set up segmented campaigns for first-time buyers, repeat customers, inactive users, and high-value segments.
Continuously A/B test templates, subject lines, and offers to maximize CTR and conversions.
Analyze and report campaign performance (Open Rate, CTR, CVR, Repeat Purchase Rate).
Experiment with recent Contlo features and drive measurable sales growth through retention-led strategies. Amazon Advertising & Marketplace Optimization
Manage and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Conduct keyword research, bid optimization, and ACoS tracking.
Analyze ASIN-level performance, competitor trends, and ranking movements.
Collaborate with creative team for A+ content, listing optimization, and ad visuals.
Prepare weekly dashboards tracking Amazon ROAS, conversions, and organic visibility. Meta Ads Supervision & Coordination
Coordinate with the external Meta Ads agency for campaign planning and troubleshooting.
Keep track of daily spend, ROAS, and conversion trends.
Collaborate on technical tracking issues related to Meta Pixel, GTM, and GA4 events.
Compile and share weekly cross-channel performance insights.
Ensure synergy between paid Meta campaigns and Contlo remarketing flows.
Analytics & Reporting
Maintain integrated dashboards (Google Sheets / Looker Studio) for:
Contl
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