CTC: ₹5,00,000 – ₹7,00,000 per annum (Maximum), based on experience and skill set

Location: Chennai (In office)

Role Overview

We are looking for a sharp, execution-focused Marketing Lead who can build Kannanware's brand presence, drive organic growth, and generate a steady pipeline of inbound interest. This role is equal parts strategic and hands-on — you will own the website, SEO, LinkedIn, content, campaigns, and events. You will also coordinate co-marketing initiatives with SAP as our principal partner.

Key Responsibilities

Website & Digital Presence
Own the Kannanware website — content updates, design improvements, landing pages, and performance optimisation
Manage and improve the site using WordPress or equivalent CMS; coordinate with developers for larger builds
Ensure the website reflects current offerings, case studies, and positioning at all times

SEO & AI SEO
Drive organic search growth through on-page SEO, technical SEO, and content-led link building
Stay ahead of AI-driven search trends (SGE, Perplexity, ChatGPT citations)



and adapt the content strategy to capture visibility in AI-assisted discovery
Conduct regular keyword research aligned to SAP solution areas and buyer intent

LinkedIn & Social Media
Own Kannanware's LinkedIn page — content calendar, post creation, engagement, and follower growth
Build thought leadership through founder-led content, employee advocacy, and industry commentary
Run LinkedIn lead generation campaigns (organic-first, paid where justified)

Content & Campaign Planning
Develop a quarterly content calendar covering blogs, case studies, whitepapers, emailers, and social posts
Create or brief content that speaks to CXOs, Finance Heads, and Operations Leaders evaluating ERP solutions
Plan and execute integrated marketing campaigns tied to SAP solution launches, industry events, and seasonal buying cycles

Events & SAP Co-Marketing
Plan and execute Kannanware-hosted events — roundtables, webinars, and

📌 Marketing Lead Chennai
🏢 KANNANWARE
📍 Chennai