JOB DESCRIPTION:
ROLE DESCRIPTION
Part of India’s Leadership Team, leads the strategic direction of marketing efforts within the local market, ensuring alignment with area and global objectives while driving business growth.
Responsible for all aspects of Marketing activities including HCP, Consumer, Digital, CRM and Customer Experience.
Responsible for leading the marketing team, optimizing execution, and ensuring marketing strategies contribute to long-term success.

KEY RESPONSIBILITIES
Develop and execute long-term marketing strategies that align with global and area objectives.
Provide leadership to India’s marketing team, ensuring clear goals, performance tracking, and continuous development.
Collaborate with affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business priorities.
Oversee marketing budget allocation, ensuring investments drive business growth and optimize ROI.
Marketing execution with flair and innovation:



ensure that FreeStyle Libre brand achieves high share of voice and a solid link between marketing initiatives and sales performance. Track and analyze marketing performance, leveraging insights to refine strategies and improve execution.
Lead development of marketing insights/slides for annual planning, business reviews and LBE.
Represent the affiliate in area and global marketing discussions, advocating for local market needs and ensuring strategy alignment.
Ensure marketing compliance with all legal and regulatory requirements.
Develop solid relationships with key external partners, including agencies, media, and vendors, to drive marketing effectiveness.
Lead innovation efforts, piloting current marketing approaches and evaluating their potential for scale.
Foster a culture of collaboration, data-driven decision-making, and continuous improvement across the marketing team.

QUALIFICATIONs & EXPERIENCE
Bachelor’s degree in business management, Science

📌 Associate Marketing Director, India Mumbai
🏢 Abbott
📍 India