Key Responsibilities
Design, develop, and maintain Adobe Marketo Engage solutions.
Create and manage Smart Campaigns, Programs, Email Campaigns, Landing Pages, and Forms.
Configure lead lifecycle management, lead scoring, lead nurturing, and segmentation.
Execute marketing automation workflows and customer engagement campaigns.
Develop and maintain integrations with CRM platforms (Salesforce, Microsoft Dynamics, etc.).
Create and optimize email templates, nurture streams, and automated marketing journeys.
Monitor campaign performance and generate reports and dashboards.
Troubleshoot and resolve Marketo configuration, campaign, and integration issues.
Support release management, testing, and deployment activities.
Maintain documentation,
governance standards, and best practices for Marketo operations.
Required Skills
Adobe Marketo Engage Administration
Smart Campaigns & Program Management
Lead Management & Lead Scoring
Lead Nurturing & Segmentation
Email Marketing Automation
Landing Pages and Forms
Marketo REST APIs & Webhooks
CRM Integration (Salesforce/Microsoft Dynamics)
Marketing Analytics & Reporting
Data Management and Data Quality