Job Description:

To lead and execute international market development strategies for transmission line hardware, focusing on market penetration, brand visibility, and strategic partnerships in targeted global regions.

Responsibilities:
Operational
Adapt and localize marketing content for different geographical regions.
Manage website localization and ensure international SEO effectiveness.
Oversee digital marketing initiatives across global platforms including email campaigns, social media, and paid media.
Evaluate performance of campaigns using key metrics (KPIs), prepare reports, and optimize efforts based on data analysis.
Coordinate with product and technical teams to align product offerings with international customer needs.
Identify, establish, and manage relationships with foreign distributors, agents, and marketing partners.

Internal interface
Sales Team – Aligning sales objectives with international marketing strategy.
Product Development & Engineering Team – Understanding product features and customer requirements.
Finance & Commercial Teams – Budget planning,



pricing strategy, and commercial documentation.
Digital & IT Teams – For website localization, CRM integration, and technical support.
Senior Management – Strategic alignment and performance reporting

External interface
Distributors / Agents / Clients – Business development and support.
Marketing Agencies (International) – Creative and campaign execution.
Industry Forums / Trade Bodies – For market intelligence and visibility.
Regulatory Bodies – Compliance and certifications in target markets

Education: • Bachelor’s degree in Marketing, International Business, or related disciplines.
• Master’s degree (MBA or equivalent) preferred

Experience:
5–6 years of marketing experience, preferably in international markets.
Industry preference: Transmission Line Hardware / Tower / Conductor / Insulator industries

Functional Skills:

• International market research and

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