13 Aug
|
Rare Ideas
|
India
Creative Director
Together Hospitality · Pune (Full time)
CTC: ₹12–16 LPA
Experience: 7–12 years
Reports to: Head of Marketing & Brand
Scope: Across all 5 brands (Elephant & Co, Cobbler & Crew, Juju, Gather, Izipizi Street)
Requires presence across brand locations and shoots
Team: Leads in-house creative team + freelancers
About the Role
The Creative Director at Together Hospitality is the visual conscience and content engine of the brand.
You own how all five brands look, feel, and show up in the world — across Instagram, events, campaigns, and every piece of visual output. From pre-production to final post, you are responsible not just for how content looks, but what it achieves.
We are a creative-first hospitality group. We don’t produce generic food content — we build worlds, tell stories, and create things people want to engage with. Your role is to ensure that standard is met every single day, across five distinct brands and audiences.
You live on Instagram, understand the platform deeply, and know how to create content that earns attention, shares,
saves, and relevance — not just likes.
Requirements
Creative Direction & Visual Quality
Own and evolve the visual identity of all 5 brands
Act as the final quality gate for all creative output
Define what each brand should — and should not — look like
Maintain and update visual identity guidelines (typography, colour, photography, motion)
Ensure every piece of content meets a consistent, high standard
Content That Achieves Brand Goals
Ensure every piece of content serves a explicit objective (awareness, footfall, engagement, relevance)
Champion performance-driven creativity, not just aesthetics
Eliminate generic output — every piece must feel unmistakably on-brand
Drive shareability and saveability across content
Keep all brands culturally relevant, not just promotional
Instagram-First Thinking & Content Systems
Bring deep understanding of Instagram behaviour, formats, and tre
📌 Creative Director Pune (India)
🏢 Rare Ideas
📍 India