We are looking for a high-impact Content Writer who can translate complex technology offerings into transparent, compelling, and saleable content. This role sits at the intersection of marketing, product positioning, and sales enablement.
If you can turn features into value propositions and messaging that drives conversions—this role is for you.
Key Responsibilities
Develop marketing-driven content across channels: website, brochures, email campaigns, LinkedIn, case studies, and presentations
Translate product features into customer-centric value propositions
Create sales enablement content (pitch decks, one-pagers, solution briefs)
Write high-conversion copy for campaigns, landing pages, and digital ads
Collaborate with sales, product, and leadership teams to align messaging
Build and maintain consistent brand voice and positioning
Simplify complex ERP / tech concepts into easy-to-understand narratives
Support lead generation initiatives through content strategies
What We’re Looking For
4+ years of experience in content writing / marketing communications
Prior experience in B2B, SaaS, ERP, or technology domain (preferred)
Robust ability to create saleable, perk-driven content (not just informational)
Understanding of buyer journeys, funnels, and conversion-focused writing
Experience with LinkedIn content, email marketing, and website copy
Excellent storytelling and structuring skills
Ability to work closely with business and technical teams
📌 Senior Content Writer Kolkata
🏢 Your TA Partner
📍 Kolkata
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.