Job Description:

Job Title: Regional Sales Manager – Confectionery business

Location: Vijayawada, Andhra Pradesh

Reports To: CEO / Director

Job Summary:

The (RSM) will be responsible for leading and managing the entire sales function across REGION for the confectionery division. This role involves developing and executing sales strategies, managing key channel partners, driving revenue growth, optimizing the GTM (go-to-market) strategy, and leading a medium size, geographically distributed sales team. The RSM will also oversee the execution of trade marketing programs and align distribution with brand goals.

Key Responsibilities:
Sales Strategy & Planning

Develop and implement short-term and long-term national sales strategies aligned with business objectives.

Conduct market research and competitor analysis to identify growth prospects.

Prepare annual and quarterly sales forecasts, budgets, and targets.
Distribution Management

Design and implement an effective and scalable distribution model across urban and rural India, wholesale channel is a must win.





Manage and expand distributor and stockist network; onboard recent channel partners in uncovered territories.

Ensure optimal secondary and tertiary sales through effective channel management.
Channel & Territory Management

Oversee performance across all sales channels: General Trade (GT), Up-to-date Trade (MT), HORECA, and E-commerce.

Implement regional activation plans and incentive schemes to boost channel partner performance.

Work with Regional Sales Managers (RSMs) and Zonal Managers to ensure territory-level execution.
Team Leadership

Build, lead, and mentor a high-performing national sales team including Zonal, Regional, Area, and Territory Managers.

Drive productivity through structured KPIs, performance reviews, and field coaching.

Coordinate with HR for manpower planning, recruitment, and capability development.
Trade Marketing & Promotions

Collaborate with marketing teams to design

📌 Regional Sales Manager Confectionery Business, Vijaywada Vijayawada
🏢 Talent Leads Consultants
📍 Vijayawada