Role:

As Manager Omni-channel Growth, you will drive omni-channel strategy for both online & offline business (Such as Nykaa, Apollo, Shoppers Stop, LuLu etc). You will also support of ensuring seamless omni-channel integration across digital and physical touch points, delivering the same brand promise and experience to customers in align with related stakeholders (RTL, WHS, IT and Brand teams)

Strategic Responsibility:
To achieve the volume and value objectives of the assigned channel within budget, time, and policy parameters through productive control of the network under charge.
Responsible for key account management (activation, POs, Supplies, & account wise target achievement).
Support for designing and development of specific technical capabilities in omni-channels and their integration with existing GTM capabilities to reach current consumers and achieve seamless consumers’ experience
Develop specific marketing strategies and ensure the optimal utilization of marketing resources & budget. Perform pre-campaign analysis and planning, campaign management, testing,



post-campaign strategy and recommendations for future and continuous optimization.
Plan, track, and report Omni-channel Key Performance indicators (KPI s): NS, # of orders, Conversion, UPT, AOV, % channel contribution, cost allocation, member base etc.
Analyze, monitor and develop strategies to enhance distribution reach through RTM and ensure effective current product introductions through effective RTM
Ensuring commercial hygiene compliance, forecast accuracy
Coaching and developing the sales team to improve competencies and effectiveness in the areas of Customer Management/ Meeting Effectiveness and Field Implementation.
Support the growth of the Omni channel consumer base aligned with sales / brand strategy and loyalty programs.
Evaluate external data from competitors, industry-respected L2 analysis reports, and related publications/content to determine trends and consumer behavior.
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📌 Growth Manager Jaipur
🏢 minimalist
📍 Jaipur