SOCIAL MEDIA EXECUTIVE — ROLE INTENT & SUCCESS DEFINITION

Together Hospitality

Role Intent

The Social Media Executive is responsible for the daily, accurate, and disciplined execution of social media activity for assigned brands and outlets, including post-publishing optimisation and complete community responsiveness.

This role exists to ensure that approved content is:
Published on time
Presented correctly
Actively supported after posting to maximise visibility and engagement
Fully responded to across comments and messages

The Social Media Executive does not create strategy or creative direction.
They execute what is planned by Brand Managers, Copy, and Creative teams and ensure that social platforms remain active, responsive, and well-managed at all times.
Social media is the most visible daily brand touchpoint.
This role ensures that execution quality, optimisation, and responsiveness consistently protect and enhance brand perception.

What This Role Is Responsible For
Daily Posting & Execution
Publish approved posts, reels,



and stories on schedule
Ensure captions, tags, locations, hashtags, mentions, and credits are accurate
Follow posting schedules independently
Flag missing assets or approvals early
Post-Publishing Optimisation (SMO)
Apply correct hashtags, location tags, and account tags
Share feed posts to stories where relevant
Engage with early comments to improve reach
Monitor performance during the first 24 hours
Take corrective actions when approved:
Pinning comments
Updating captions
Re-sharing posts to stories
Stories & Real-Time Updates
Post daily stories aligned with approved plans
Support feed posts through stories
Share live updates during events, weekends, and promotions
Ensure stories feel active, current, and intentional
Community Management (Non-Negotiable)
Reply to all comments and messages across social platforms
Monitor comments, DMs, mentions, and tags throughout the day
Re

📌 Social Media Executive Pune
🏢 Rare Ideas
📍 Pune