Role Overview

The General Manager – CEPAA is a strategic leadership role responsible
for driving the organization's efforts in communication, education, public
awareness, and advocacy. This position requires a energetic media and
communications skilled who can develop and execute cutting-edge strategies
to amplify CanKids’ mission, raise awareness about pediatric cancer, engage
diverse stakeholders, and advocate for systemic change. The General Manager
will lead a multidisciplinary team to align messaging, build partnerships, and
ensure impactful outreach through campaigns, content, and education.
initiatives.

Key Responsibilities
Strategic
Planning and Leadership
Design
and implement a holistic communication, patient education, and advocacy
strategy aligned with CanKids’ mission and vision.
Lead
initiatives to increase public awareness about pediatric cancer, care, and
survivorship while influencing policy and systemic change.
Develop
clear, impactful messaging tailored to diverse audiences, including
families, healthcare professionals, policymakers, donors,



and volunteers.
Collaborate
with cross-functional teams, including fundraising, operations, and
program heads, to ensure consistent and aligned messaging.
Public
Awareness and Advocacy
Lead
high-impact awareness campaigns, events, and initiatives that educate the
public and stakeholders about pediatric cancer.
Advocate
for healthcare equity by creating compelling advocacy materials, including
policy briefs, white papers, and position statements.
Build
partnerships with government agencies, healthcare organizations, and
nonprofits to further advocacy goals.
Represent
CanKids in external forums, panels, and events to enhance its advocacy
presence.
Content
Development and Educational Outreach
Oversee
the creation of educational materials and resources for caregivers,
schools, healthcare providers, and other stakeholders.
Drive
storytelling initiatives to amplify patient and careg

📌 Head Cepaa New Delhi
🏢 Cankids...Kidscan
📍 New Delhi