Job Description:

Job Description for AM-Digital Marketing:
Research advertising trends & competitors’ pricing and products
Develop digital strategy and execution including SEO/SEM, marketing database, email, social media, and advertising campaigns
Collaborate with internal teams to create landing pages and optimize user experience Manage digital and creative agencies, collaborate closely as strategic partners leading to increase in web enquiries
Making changes on the website based on web analytics there by ensuring Content management for web assets
Implement email marketing campaigns
Monitor social media and Google Analytics
Develop projects to create content & monitor project status and budget
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to stakeholders
To be a constant social listener on all platforms and creating actionable intelligence for the marketing team.
Keep constant social engagement with all relevant posts on all platforms enchasing brand positioning, brand health, and brand share




Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into recent marketing channels - scale them if performance is in line with targets
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Do all R&D; as required for us to reach out to current markets.
Scale campaigns to maximize ROI
Acquire business intelligence on competition/competitors, along with their pricing, for our review and counter offers to prospects.
Evaluate emerging technologies. Identify trends and insights, and optimize spend and performance based on the insights
Provide thought leadership and perspective for adoption where appropriate
Utilize robust analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Lead Generation

Desired Candidate Profile:
Bac

📌 Am Digital Marketing Kolkata (India)
🏢 RECEX
📍 India