A. Job Purpose
To lead engagement and visibility for the Maharaja Club through digital campaigns, social media, and member experiences. The role will build awareness, increase enrolments, and deliver high-quality activations through effective project, vendor, and stakeholder management.
B. Key Accountabilities
Digital Campaigns, Social Media & Brand Visibility
Execute the loyalty program’s social media plan to strengthen the Maharaja Club’s presence across platforms.
Run digital campaigns to improve awareness, engagement, and enrolments.
Work with agencies to create content plans and campaign creatives for each platform.
Ensure consistent brand messaging and premium positioning across digital and offline channels.
Content & Community Engagement
Manage social media content to build a solid digital presence for the Maharaja Club.
Develop content ideas and campaigns with creative and content teams.
Use engaging and relevant content to build member interest and loyalty.
Track performance and improve campaigns using data and member feedback.
Performance Marketing & Enrolment Growth
Support paid and digital campaigns across social, search, and programmatic channels to grow enrolments.
Work with media and performance teams to improve conversion, acquisition cost, engagement, and ROI.
Execute ongoing and short-term campaigns.
Review campaign results and use insights to improve targeting and effectiveness.
Curated Experiences & Events
Plan and deliver member experiences and engagement activities aligned with the brand.
Manage execution from concept and partner onboarding to delivery and feedback.
Work with partners and vendors to deliver premium member experiences.
Ensure smooth on-ground execution with robust attention to detail.
Project, Vendor & Stakeholder Management
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📌 Manager Loyalty Engagement & Activations Gurugram
🏢 Air India
📍 Gurugram
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