· Strengthening B2B,
Travel, HoReCa & Institutional sales networks.
· Build long-term relationship with the customers, Vendors,
Institutions/ Canteens.
· Liaise effectively with key accounts to get Company & its SKUs
listed in order to enhance sales.
Ensuring that all
SKUs are listed and available in given chains.
Expand
distribution and new account acquisitions in the assigned geographic area through
effective market analysis.
Crafting recent
sales strategies and offers for pushing the sales
Conduct market
research to identify selling possibilities and evaluate customer needs
Participate in
negotiations and become a key player in administering contractual
agreements with clients in the region
· Strengthening Heritage’s brand association &
awareness in the mind of customers
· Ensuring 100% fill
rate, PO follow up and smooth delivery of PO.
Ensure proper placement, visibility & facing,
shelf space, stock availability, stock condition (FIFO) and Hygiene of
products at MRF stores/channels.
Identify the unlisted products and follow-up for
listing.
· Sales
management (Targets, Margins, Promotions, Rentals).
· Build and
deploy a consumer acquisition model.
· Develop and
administer credit policies and ensure timely collections.
· Plan/execute/support
local marketing activities, such as sampling/promotions, to agreed budgets and
time scales, and integrating sales efforts with other organized marketing
activities, product launches and promotions.
Monitor & review the distribution/ channel
marketing system/Local Buyers.
Review & identify the business gaps and
develop the sales promotional activities.
Co-ordination with internal teams i.e., Sales, Operations, quality,
Marketing etc.,
· Proper display,
merchandising and increasing shelf share of brand.
· Regular update on
competitor margin and activities/Launch
· Initiates and follows
up on recent business prospects.
· Own P&L;
responsibility
· Collaborate with the
Sales & Dis