We are seeking an experienced and strategic Chief Marketing Officer (CMO) to lead our marketing vision and drive the growth of our luxury fragrance and white-label perfume business. The ideal candidate will be responsible for brand positioning, marketing strategy, business growth, and building a robust market presence while ensuring profitability and brand equity.
Key Responsibilities
Design and lead the overall marketing strategy for the brand.
Build and scale the white-labelling perfume business.
Develop brand positioning and product marketing strategies.
Lead performance marketing, branding, and growth initiatives.
Build and manage domestic partnerships and distribution networks.
Oversee the marketing team and ensure operational excellence.
Drive revenue growth, profitability, and brand equity.
Represent the company at industry events, exhibitions, and networking platforms.
Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
Requirements
Proven experience in the Perfume, FMCG, Beauty, Luxury, or Lifestyle industry.
Robust business acumen and leadership skills.
Expertise in strategic marketing, brand management, and business development.
Experience in scaling brands and driving revenue growth.
Excellent communication, negotiation, and stakeholder management skills.
Experience in White Labelling business development is preferred.
MBA in Marketing or related field is preferred.