Job Title: Event Marketing Specialist- (Offline)

Company: Finnovate

Location: Mumbai

Experience: 7+ years (preferably in pharma / healthcare events)

Employment Type: Full time

About Finnovate

Finnovate is a holistic financial planning and wealth advisory platform dedicated to transforming the way Indians receive personal finance advice. Our team provides comprehensive solutions tailored to the unique needs of each client.

Role Summary

We are seeking a Lead – Offline Marketing to plan and drive localized, funnel-based offline marketing initiatives from the Head Office. The role emphasizes strategic planning, frameworks, and measurable ROI, rather than last-mile event logistics or operational execution. You will work closely with branch leaders to design proactive marketing calendars covering brand awareness, engagement programs, and curated client events where digital channels have limited reach.

Key Responsibilities
Centralized Offline Marketing Strategy & Planning
Own annual and quarterly offline marketing roadmap aligned with sales funnel targets




Identify market-level prospects proactively rather than reacting to branch requests
Define structured offline playbooks for Top, Mid, and Bottom funnel activities
Funnel-Based Local Marketing Design
Collaborate with branch leaders to design initiatives such as:
Top of Funnel: Local brand visibility, partnership associations, sponsorships, medical ecosystem branding
Mid Funnel: Knowledge seminars, curated group engagements, educational meets
Bottom of Funnel: Closed-door roundtables, HNI/doctor meets, high-intent relationship events
Branch Coordination & Team Leadership
Lead and mentor branch-level offline marketing coordinators/executives responsible for on-ground execution
Provide explicit briefs, event frameworks, and success metrics to branch teams
Review execution plans to ensure alignment with central brand and funnel objectives
Drive accountability through structured repor

📌 Event Marketing Specialist Mumbai (India)
🏢 Finnovate
📍 India