The Digital Marketing Executive will be responsible for leading online marketing efforts across LIVXS Films, Weddings, and Club verticals. This includes managing ad campaigns, optimizing content strategy, improving lead funnels, and tracking performance metrics. The role calls for a mix of creative thinking and data-driven execution, with a robust understanding of platforms like Meta Ads, Google, and lead-gen tools.

Key Responsibilities
Performance Marketing
Plan, run, and optimize paid campaigns across Instagram, Facebook, and Google.
Define campaign goals (traffic, leads, brand reach) and set budgets accordingly
Monitor CPL (Cost per Lead), CTR, and conversion rates weekly.
Collaborate with design and content teams to ensure ad creatives match brand standards.
Lead Funnel Management
Manage end-to-end lead funnel: ad to CRM capture to follow-up.
Integrate Meta Ads with WhatsApp API + Zoho CRM
Set up automated lead tagging, follow-up triggers, and basic drip campaigns.
Monitor lead quality and provide feedback to the sales team regularly.




Content Strategy & SEO
Support Social Media Manager in campaign planning and distribution
Oversee SEO optimization for websites and blogs (keywords, backlinks, ranking reports)
Work on landing page A/B testing and performance improvement
Identify high-performing content formats and guide the team on execution.
Analytics & Reporting
Maintain dashboards for ad performance, lead source tracking, and engagement reports.
Share bi-weekly reports with senior management including ROI, spend, and recommendations
Use tools like Meta Business Suite, Google Analytics, and Zoho CRM
Adjust marketing plans based on trends, performance drops, or chance windows
Platform Management
Oversee listings on Social platforms.
Ensure the LIVXS website is up to date, functional, and optimized for mobile
Coordinate with web developers or external vendors when needed
Keep track of monthly market

📌 Digital Marketing Executive Gurugram (India)
🏢 LIVXS
📍 India