13 Aug
|
Paytm
|
Bengaluru
About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role
What You’ll Drive
Outcome-Driven Ads Platform Define and scale Paytm’s performance advertising stack, focused on delivering measurable outcomes (ROAS, CAC, conversions)Build solutions across: Audience targeting & retargeting Campaign optimization Conversion tracking & attribution.
First-Party Data & Audience Systems Leverage Paytm’s rich transactional and behavioral data to build high-quality audience segments Design and scale privacy-protected data activation frameworks, including clean room (DCR) capabilities Enable advertisers to activate their own data in a secure, compliant manner.
ML-Led Decisioning & Optimization Lead the development of machine learning–driven systems for:
Bidding & budget allocation Ad ranking & personalization Audience selection and lookalike modeling Drive continuous improvement in model performance and business outcomes.
Data Infrastructure & Platform Thinking Build and evolve data platforms and decisioning engines that power real-time ad delivery and optimization Ensure systems are scalable, reliable, and capable of handling high-volume, low-latency decisioning.
0 → 1 and Scale Journeys Lead end-to-end product lifecycle from ideation to launch and scale Identify current monetization opportunities across: On-platform inventory Off-platform activation (DSP integrations, partnerships)Drive adoption and usage through robust collaboration with GTM teams.
Cross-Functional Leadership Partner closely with: Engineering (platform build)Data Science (ML models)Sales & Partnerships (market adoption)Align product strategy with broader business goals
What We’re Looking
📌 Product Management Bengaluru
🏢 Paytm
📍 Bengaluru